When designing Gelato Grove’s branding, I wanted to pay homage to my time in Italy the previous summer, as part of UINDY’s study abroad program. While in Italy, my goal for this project was to take pictures and analyze how local logos were created in Como, Italy. For the ‘e’, ‘a’, and ‘o’ pastel colors used in the logo, I wanted to emphasize not only the quality of gelato in Italy, which is very different than America, but also highlight the most popular flavors: pistachio, strawberry, and mango.